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Hardware is hard. This old cliché is very well known in the startup community. Apart from the obvious truth that any startup project is a difficult task, I want to investigate some of hardware’s traditional challenges and some new challenges that have changed the hardware startup landscape in recent years.

When the ProSteer was first conceived and Boxdark was incorporated we were very aware
of the Mission Statement and its importance to a start-up. After all, I had been a Corporate
Adviser to many start-ups in my previous business - Harvest Business Growth Partners, and
we certainly espoused the use of a Mission Statement as a grounding force in the often
turbulent waters of early stage innovative business. This all-encompassing statement was a
tool to focus, guide and help founders hold course, return to source or pivot as times
dictated.